Why Study Diploma Creative Advertising at Seneca Polytechnic?
Written by Dhiraj Kandel Diploma Creative Advertising at Seneca Polytechnic
Course Description
Seneca Polytechnic is a renowned Canadian institution that blends practical and theoretical education. It offers programs ranging from certificates to degrees, all designed to equip students for successful careers. The university focuses on hands-on learning by providing real-world experience through internships, co-ops, and industry partnerships.
With a diverse campus environment, Seneca fosters a supportive community for students from around the globe. The institution is dedicated to innovation, incorporating the latest technology and teaching methods into its curriculum. By emphasizing academic excellence and career preparation, Seneca is a top choice for those looking to build a successful future.
At this university, students delve into Creative Advertising through forward-thinking courses. They gain expertise in creating compelling campaigns with modern techniques. The program features practical projects and expert mentorship, helping students develop skills to excel in the advertising industry. It promotes creativity and strategic thinking, setting up students for vibrant careers.
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Course Overview
| Program Code | CAB |
|---|---|
| Program Category Name | Management, Administration, and Organisation |
| Program Level | Diploma |
| Campus | York Campus |
| Duration | 2 year(s) |
| Fees in CAD | CAD$ 15133 |
Course Requirements
Semester 1
Business Stream
Semester 2
| Course Code | Course Name | Winter | Summer | Fall |
| CAB293* | Presentation Skills in Advertising | |||
| CAB294* | Research and Strategy – Analytics and Measurement | |||
| CAB295* | Consumer Behaviour and Customer Experience | |||
| CAB296* | Account Management II | |||
| CAB297* | Brand Management and Marketing Principles: Walking in your Clients Shoes | |||
| CAB298* | Project Management |
Creative Stream
Semester 2
| Course Code | Course Name | Winter | Summer | Fall |
| CAB253** | Advertising Tools of the Trade: Layout and Design | |||
| CAB254** | Advertising Tools of the Trade: Video | |||
| CAB255** | Advertising Tools of the Trade: Content and Social Media | |||
| CAB256** | Copywriting and Advertising | |||
| CAB257** | Design Thinking and Processes | |||
| CAB258** | Art Direction for Advertising |
Business Stream
Semester 3
| Course Code | Course Name | Winter | Summer | Fall |
| CAB373* | Career Skills | |||
| CAB393* | Strategic Portfolio: Launch or Relaunch | |||
| CAB394* | Strategic Portfolio: Seasonal or Evergreen | |||
| CAB395* | Strategic Portfolio: E-commerce | |||
| CAB396* | Strategic Portfolio: Cause or Not-for-Profit | |||
| CAB397* | Strategic Portfolio: Customer Experience |
Creative Stream
Semester 3
| Course Code | Course Name | Winter | Summer | Fall |
| CAB353** | Creative Portfolio: Launch or Relaunch | |||
| CAB354** | Creative Portfolio: Seasonal or Evergreen | |||
| CAB355** | Creative Portfolio: E-commerce | |||
| CAB356** | Creative Portfolio: Cause or Not-for-Profit | |||
| CAB357** | Creative Portfolio: Customer Experience | |||
| CAB373** | Career Skills |
Semester 4
| Course Code | Course Name | Winter | Summer | Fall |
| CAB473 | IMC: Launch or Relaunch | |||
| CAB474 | IMC: Seasonal or Evergreen | |||
| CAB475 | IMC: Customer Experience | In-person | ||
| CAB476 | IMC: Cause or Not-for-Profit | In-person | ||
| plus: General Education Course (1) |
Business Stream
Stream
| Course Code | Course Name | Winter | Summer | Fall |
| CAB293* | Presentation Skills in Advertising | |||
| CAB294* | Research and Strategy – Analytics and Measurement | |||
| CAB295* | Consumer Behaviour and Customer Experience | |||
| CAB296* | Account Management II | |||
| CAB297* | Brand Management and Marketing Principles: Walking in your Clients Shoes | |||
| CAB298* | Project Management | |||
| CAB373* | Career Skills | |||
| CAB393* | Strategic Portfolio: Launch or Relaunch | |||
| CAB394* | Strategic Portfolio: Seasonal or Evergreen | |||
| CAB395* | Strategic Portfolio: E-commerce | |||
| CAB396* | Strategic Portfolio: Cause or Not-for-Profit | |||
| CAB397* | Strategic Portfolio: Customer Experience |
Creative Stream
Stream
| Course Code | Course Name | Winter | Summer | Fall |
| CAB253** | Advertising Tools of the Trade: Layout and Design | |||
| CAB254** | Advertising Tools of the Trade: Video | |||
| CAB255** | Advertising Tools of the Trade: Content and Social Media | |||
| CAB256** | Copywriting and Advertising | |||
| CAB257** | Design Thinking and Processes | |||
| CAB258** | Art Direction for Advertising | |||
| CAB353** | Creative Portfolio: Launch or Relaunch | |||
| CAB354** | Creative Portfolio: Seasonal or Evergreen | |||
| CAB355** | Creative Portfolio: E-commerce | |||
| CAB356** | Creative Portfolio: Cause or Not-for-Profit | |||
| CAB357** | Creative Portfolio: Customer Experience | |||
| CAB373** | Career Skills |
IELTS Requirement For Diploma Creative Advertising
| READING | WRITING | LISTENING | SPEAKING | OVERALL |
| 6.0 | 6.0 | 5.5 | 5.5 | 6.0 |
TOEFL Requirement For Diploma Creative Advertising
| READING | WRITING | LISTENING | SPEAKING | OVERALL |
| 20 | 20 | 20 | 20 | 80 |
PTE Requirement For Diploma Creative Advertising
| READING | WRITING | LISTENING | SPEAKING | OVERALL |
| 55 | 55 | 55 | 55 | 58 |
Academic Qualifications and Requirements
To enroll in this Diploma Creative Advertising, you must possess the following qualifications and minimum marks.
POSTGRADUATE PROGRAMS
– Bachelor’s degree with 60% or above in the relevant course
– IELTS score of 6.5 with no individual score less than 6.0. (Recommended IELTS 7.0 not less than 6.0 and 65 -70 % or above in Degree)
ADVANCED DIP / DIPLOMA PROGRAMS
– IELTS score of 6.0 with no individual score less than 5.5.
– Students with 5.5 bands in Writing and reading are not eligible for admission. (Recommended IELTS 6.5 not less than 6.0 and 65 -70 % or above in 12th Grade)
BACHELOR DEGREE PROGRAMS
– IELTS score of 6.5 with no individual score less than 6.0.
– Minimum 65% average scores required.
Required Document Lists
- Certificate of completion of 10+2 standard from a recognized board
- Statement of Purpose
- Letters of Recommendation
- Writing Sample (if required)
- IELTS/TOEFL scorecards
- CV or Resume
- Proof of funding
- Passport
- Student visa
Career Options for Graduates
- account executive
- art director
- content creator
- content producer
- copywriter
- marketing communications coordinator
- social media coordinator
- strategic planner
Fundamental Job Skills
Upon completing Creative Advertising at Seneca Polytechnic, you will gain technical knowledge and develop fundamental job skills essential for success in the job industry. These skills include:
- Creative Thinking: Generate innovative and unique advertising ideas.
- Copywriting: Write persuasive and compelling advertising copy for various media.
- Visual Design: Apply principles of visual communication and design to create appealing ads.
- Campaign Development: Plan, develop, and execute effective advertising campaigns.
- Media Planning: Choose the right media channels and allocate budgets effectively for maximum reach.
- Target Audience Analysis: Identify and understand target audiences to tailor messages effectively.
- Branding: Build and maintain strong, consistent brands through advertising.
- Digital Advertising: Implement online advertising strategies, including social media, search engine marketing, and display ads.
- Market Research: Conduct and analyze market research to inform advertising strategies.
- Presentation Skills: Present and pitch advertising concepts and campaigns confidently and persuasively.
- Project Management: Manage advertising projects from conception to completion, ensuring they stay on time and within budget.
- Collaboration: Work effectively with clients, creative teams, and other stakeholders.
- Ethical Practices: Adhere to ethical standards and industry regulations in advertising.
- Adaptability: Stay updated with industry trends and adapt to changes in the advertising landscape.
These skills will prepare you for various roles in the advertising industry, such as copywriter, art director, media planner, account manager, and digital marketer.
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Things To Know About Study In Canada Before Enrolling at Seneca Polytechnic
- Study Abroad
- Intakes In Canada
- Short-term courses in Canada
- IELTS band requirement for Canada student visa
- IELTS band score
- Cost of studying in Canada
- Cost of living in Canada
- Part-time jobs in Canada
- PGWP in Canada
- Canada student visa
- Canada visa interview questions
- Canada visa rejection reasons
- Study permit extension
- Canada spouse visa
- IELTS score for Canada PR
- Student accommodation in Canada
Seneca Polytechnic Location and Contact details
Phone number Mobile number
+1 416.491.5050 +1 416.491.5050
Fax
N/A
Email ID
Website
https://www.senecapolytechnic.ca/international.html
Address
1750 Finch Avenue East, Toronto,
Ontario, Canada
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