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Bachelors Bachelor Of Business Administration In Marketing Management

4.0 (438 Reviews) Public University Surrey, British Columbia, Canada

Written by Dhiraj Kandel

Bachelors Of Business Administration In Marketing Management

The Bachelor of Business Administration (BBA) in Marketing Management program at Kwantlen Polytechnic University (KPU) offers a thorough and flexible education designed to equip students with the skills needed for success in today’s business world. This program provides both full-time and part-time options, focusing on essential marketing skills and robust business management practices.

Students gain practical experience in marketing management, emerging media, and marketing analytics through a curriculum developed with industry experts. The program includes evening classes to accommodate working students and allows for a summer start, though course availability may be limited. Consulting with a business degree advisor can help with effective course planning.

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Important Program Features

PG Work Permit	YES
Part-time Jobs	YES
Internship	YES
Scholarship	YES
Research	YES
Option For PR	YES
Credit Transfer	YES
Co Ops	YES

Course Overview

Program Code	N/A
Program Category Name	Management, Administration and Organization
Program Level	Bachelor
Campus	Surrey Campus
Duration	4 year(s)
Fee in CAD	CAD$ 11376.81

Course Description

The Bachelor of Business Administration (BBA) in Marketing Management at Kwantlen Polytechnic University (KPU) offers a comprehensive education in both full-time and part-time formats, designed to equip students with essential business and marketing skills.

The program focuses on understanding competitive advantages, analyzing customer needs, and developing effective marketing strategies. It includes intensive training in marketing management, new media, and marketing analytics, supported by a curriculum created with industry experts to ensure real-world readiness.

Students gain hands-on experience through a degree capstone project with a real client, as well as through applied business training. Evening classes cater to working professionals, and flexible entry and exit points accommodate various schedules. Graduates acquire vital skills in social media applications, quantitative and qualitative analysis, communication, and teamwork, preparing them for leadership roles in the marketing field.

Curricular Requirements

The Bachelor of Business Administration (BBA) in Marketing Management at Kwantlen Polytechnic University requires the completion of a minimum of 120 credits, including required courses and electives.

For students opting for the Co-operative Education option, an additional 28 credits of Co-op Education are necessary. The following table outlines the specific courses and credit requirements for the program, including business foundation courses, marketing courses, and breadth education courses.

Course Category	Code	Title	Credits
Business Foundation Courses
	BUSI 1215	Organizational Behavior	3
	BUSI 2390	Business Law	3
	BUSI 2405	Operations Management	3
	MRKT 1199	Introduction to Marketing	3

Select one of the following groups:	ACCT 2293	Accelerated Introductory Financial Accounting	3
Group A	ACCT 1110	Introductory Financial Accounting I	3
Group B 1	ACCT 1210	Introductory Financial Accounting II	3
	ACCT 3380	Managerial Finance	3
	ENTR 3100	Business Analysis and Decision Making	3
	ENTR 3110	Advanced Organizational Behavior	3
	ENTR 3120	Managerial Accounting for Entrepreneurs	3
	ENTR 4200	Business Strategy	3

Marketing Courses

MRKT 1299	Consumer Behaviour	3
MRKT 2111	Introduction to Digital Marketing	3
MRKT 3000	Strategic Marketing Decision Making	3
MRKT 3211	Integrated Marketing Communications Management	3
MRKT 3240	Marketing Analytics and Information Management	3
MRKT 3311	Marketing in a Digital World	3
MRKT 4160	Business Development	3
Select one elective from MRKT courses numbered 2000 or higher	3
Select two electives from MRKT courses numbered 4200 or higher	6

Breadth Education Courses

CMNS 1140	Introduction to Professional Communication	3
CMNS 3000	Advanced Professional Business Communications	3
ENGL 1100	Introduction to University Writing	3
ECON 1150	Principles of Microeconomics	3
ECON 1250	Principles of Macroeconomics	3
PHIL 3033	Business Ethics	3
Select one of the following:	3
BUQU 1130	Business Mathematics
MATH 1120	Differential Calculus
MATH 1130	Calculus for Life Sciences I
MATH 1140	Calculus I (Business Applications)
Select one of the following:	3
BUQU 1230	Business Statistics
CRIM 2103	Quantitative Data Analysis I
MATH 1115	Statistics I
PSYC 2300	Applied Statistics
SOCI 2365	Introduction to Social Research Statistics
STAT 2342	Introduction to Statistics for Business

Admission Requirements

To apply for the Bachelor of Business Administration (BBA) in Marketing Management at Kwantlen Polytechnic University (KPU), prospective students need to meet several key requirements.

Age Requirement: Applicants must be at least 19 years old.

Transcript Submission: Official transcripts are required. Scanned copies can be initially submitted for post-baccalaureate diploma or open intake undergraduate programs, with official transcripts due by Orientation day.

Gap Acceptability: Up to 5 years gap is acceptable for post-graduate courses; up to 2 years for undergraduate courses.

English Proficiency: Completion of 3 credits of undergraduate English (ENGL) with a minimum grade of C- from a recognized post-secondary institution where English is the primary language.

Educational Background: Graduation from a baccalaureate degree, a two-year diploma program, or completion of two years (60 credits) of undergraduate study with a minimum cumulative GPA of 2.0 from an institution where English is the primary language.

English Language Requirements

Test	Reading	Writing	Listening	Speaking	Overall
IELTS	6.0	6.0	6.0	6.0	6.5
TOFEL	20	20	20	20	88
PTE	55	55	55	55	61

Career Opportunities

A marketing education is an excellent foundation for a career in business or management, as it equips students with essential skills for various roles within organizations. Both for-profit and nonprofit entities rely on marketing strategies to achieve their goals and drive their success. By understanding how to effectively market products, services, and ideas, graduates can contribute significantly to any organization’s growth.

A degree in Marketing Management prepares students for leadership roles in the marketing sector. Marketing managers are responsible for directing and executing marketing strategies that target specific markets.

They collaborate with promotions, advertising, and sales teams to enhance customer engagement and utilize tools like social media, advertising, and promotional events to boost product and service visibility. These professionals also play a crucial role in adapting to market changes, making pricing decisions, and fostering innovation through new product development.

Marketing graduates have a range of career opportunities available to them. They can pursue roles as Sales, Marketing, and Advertising Managers, Retail Trade Managers, Business Development Officers, or Marketing Researchers. Additionally, they may work as Consultants, in Business Services to Management, or in Public Relations and Communications. Many graduates also choose to further their education with postgraduate studies, such as pursuing an MBA.

Campus Life and Facilities At Kwantlen Polytechnic University (KPU)

Kwantlen Polytechnic University (KPU) offers a vibrant and supportive campus life that enhances the overall student experience. The university’s Surrey Campus, where the Bachelor of Business Administration (BBA) in Marketing Management program is offered, features state-of-the-art facilities designed to support both academic and extracurricular activities.

Students have access to modern classrooms, dedicated study spaces, and advanced technology resources, which create an ideal environment for learning and collaboration. The campus also boasts various amenities such as a library, computer labs, and recreational areas, ensuring that students have the resources they need for both their studies and personal well-being.

In addition to excellent facilities, KPU fosters a lively campus community with numerous opportunities for students to engage outside the classroom. Students can participate in a range of student clubs, organizations, and events that cater to diverse interests and professional aspirations.

The campus also hosts career services, workshops, and networking events that connect students with industry professionals and potential employers. This dynamic environment helps students build meaningful connections, develop leadership skills, and enjoy a well-rounded university experience.

Internship and Co-op Opportunities

The Bachelor of Business Administration (BBA) in Marketing Management at Kwantlen Polytechnic University (KPU) offers valuable hands-on experience through internships and co-op placements. These practical opportunities allow students to apply their academic knowledge in real-world marketing environments, working alongside industry professionals. This experience not only strengthens their skills but also helps them build a professional network and gain insights into various marketing sectors.

Participating in these programs enhances students’ resumes and provides clarity on career interests. The connections made during internships and co-ops often lead to job offers and career growth, equipping students with the practical experience and confidence needed to succeed in the marketing field.